T-Mobile 'josh' by Saatchi & Saatchi

1.0 1 Votes

T-Mobile released a single this week in partnership with Universal, featuring the musicians of "Josh's band" - the latest iteration of Saatchi & Saatchi's award-winning "life's for sharing" campaign.

Over the course of the campaign, which kicked off in September last year, Josh has built up a band with 1,107 members, to promote T-Mobile's unlimited texts offer.

All the musicians feature in this three-minute music video that will air during Channel 4's coverage of Celebrity Big Brother this Friday.

Share On:

Released: 15 January 2010

Related Creative:

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

T-Mobile 'what Britain loves' by Saatchi & Saatchi

T-Mobile 'what Britain loves' by Saatchi & Saatchi

T-Mobile has launched an ad campaign, created by Saatchi & Saatchi, promoting a range of offers.

T-Mobile and Orange 'posters' by Saatchi & Saatchi & Fallon

T-Mobile and Orange 'posters' by Saatchi & Saatchi & Fallon

Saatchi & Saatchi and Fallon have launched a campaign for T-Mobile and Orange to promote the fact that T-Mobile and Orange customers can use each other's signal.