Nike 'iPhone app' by AKQA

4.0 4 Votes

Nike Sportswear has launched a free iPhone application, True City, giving access to a live community of "tastemakers" sharing what's happening in six European cities including London and Berlin.

AKQA created the app, which combines mobile technology including QR codes and geo-tagging with social media functionality such as Facebook Connect.

 

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Released: 13 January 2010

Credits

Client
Julian Howkins, Digital Brand Manager, Nike

Account Executive
Simon Stocks

Account Director
Jo Holdsworth

Designer
Nick Bastian

Senior Copywriter
Marcus Efstratiou

Senior Planner
Jonathan Hum

Associate Post Production Assistant
Andy Briscoe

Project Manager
Jon Spruce

Animation
Mainframe

 

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