NSPCC is launching a TV ad for ChildLine as part of the charity's 'how u feelin?' campaign.
The ad will be supported by a digital campaign allowing children to remix the ChildLine advert with the best entry being shown on national TV.
Released: 18 January 2010
Campaign title
How u feelin?
Client
Keith Bradbrook, director of communications, NSPCC
Copy writers
Rory McCaskill and Howard Green
Art Directors
Lovisa Almgren and Pablo Videla
Digital producer
Will Misselbrook
Planner
Jane Cantellow
Media agency
Zenith Optimedia
ChildLine, the NSPCC's helpline service, is launching a hard-hitting campaign to urge children to speak out about physical abuse.
The NSPCC has launched a campaign around its ChildLine service, aiming to give teenagers advice and perspective while dealing with exam stress.
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