Nurofen has launched an £11m TV campaign supported by print and outdoor advertising and a re-designed website.
The campaign is aiming to give the Reckitt Benckiser owned brand a modern look and will continue to carry the strapline ‘targets pain right at its source'.
Released: 19 January 2010
Project name
Core
Production company
PSYOP
Producers
Carol Collins, Nathan Jew and Michael Neithardt
Audio post-production
Q Department
Nurofen unveils its latest TV ad created by Mother London in which the brand's courageous super hero, Nuro, fights a group of five anti-heroes, the Headaches.
Nurofen is promoting the benefits of its 'Express' range with its latest TV ad.
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