ASOS 'cats' by Mother

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Online fashion retailer ASOS has launched its first campaign since appointing Mother.

The work is a series of idents to promote the brand's sponsorship of the Living TV series Next Top Model.

Four videos show a selection of idents from the campaign.

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Released: 15 January 2010

Creative in this campaign:

Credits

Project name
Cats

Client
Emma McLaughlin, Head of Marketing

Brief
To develop 12 x Idents to leverage ASOS.com's sponsorship of the new America's Next Top Model series.

Copywriter
Mother (Susan Hosking)

Art director
Mother (Peter Robertson)

Agency Producer
Mother (James Lethem)

Planner
Mother (Clare Dobbie)

Media agency
Carat

Production company
Rokkit

Director
Legs

Producer
Ben Sullivan

Editor
Dom Leung @ Trim

Post-production
Golden Sq

Audio post-production
Factory

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