Specsavers first campaign of the year marks a shift away from 2009's value message and returns to the retailer's original strategy of using the 'Should've gone to Specsavers' strapline.
The ad launches today
Released: 25 January 2010
Specsavers has called on another of the nation's best loved children's characters, featuring Mr. Men in its latest ad.
Specsavers Creative is launching a humorous TV campaign to promote its hearing centres.
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