Ford 'real man's adventure' by Ogilvy

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This latest print campaign for Ford launches the new Ford Ranger model in the style of a 50s comic book.

The campaign will also have online elements.

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Released: 25 January 2010

  • Ford-Ranger-Gorilla.jpg

    Ford-Ranger-Gorilla.jpg

  • Ford-Ranger-Temple.jpg

    Ford-Ranger-Temple.jpg

  • Ford-Ranger-Plane.jpg

    Ford-Ranger-Plane.jpg

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Credits

Campaign name
Real man's adventure

Client
Maureen Graham, director of marketing communications, Ford of Europe

Writers
Andy Wyton, Jason Mendes

Art directors
Andy Wyton, Jason Mendes

Planner
Peter Le Boutillier

Creative partner/director
Greg Burke

Head of art
Andy Bird

Illustrator
Mark Thomas

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