Ford 'real man's adventure' by Ogilvy
This latest print campaign for Ford launches the new Ford Ranger model in the style of a 50s comic book.
The campaign will also have online elements.
This latest print campaign for Ford launches the new Ford Ranger model in the style of a 50s comic book.
The campaign will also have online elements.
Released: 25 January 2010
Campaign name
Real man's adventure
Client
Maureen Graham, director of marketing communications, Ford of Europe
Writers
Andy Wyton, Jason Mendes
Art directors
Andy Wyton, Jason Mendes
Planner
Peter Le Boutillier
Creative partner/director
Greg Burke
Head of art
Andy Bird
Illustrator
Mark Thomas