O2 is celebrating 100 years of rugby at Twickenham Stadium and will be screening England's home RBS 6 Nations games live in 3D across national cinemas.
The screenings mark the first time a sports event has been broadcast live in 3D in Europe and will be promoted through a TV campaign from VCCP.
Released: 25 January 2010
O2 has teamed up with Tinie Tempah with a gig trailer promoting priority tickets for his national tour which go on sale to O2 customers.
Archibald Ingall Stretton (AIS) has scooped the Grand Prix at the 2010 DMA Awards for its O2 3D England rugby campaign.
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