BBC 'winter olympics' by RKCR/Y&R

3.8 4 Votes

The BBC has launched a TV, radio and online campaign to build up anticipation for the Winter Olympics.

The campaign had no known sporting heroes to champion so instead put together a creative based around the games themselves.

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Released: 26 January 2010

  • WinterOlympics1.jpg


  • WinterOlympics2.jpg




Campaign title
Winter Olympics

Louisa Fyans, head of marketing, BBC Sport & Events

Executive creative director
Damon Collins

Freddy Mandy

Art Director
Tim McNaughton

Ben Kay

Production Company
Studio AKA

Marc Craste

Sharon Titmarsh, Studio AKA and Deborah Stewart, Red Bee


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