BBC 'winter olympics' by RKCR/Y&R

3.8 4 Votes

The BBC has launched a TV, radio and online campaign to build up anticipation for the Winter Olympics.

The campaign had no known sporting heroes to champion so instead put together a creative based around the games themselves.

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Released: 26 January 2010

  • WinterOlympics1.jpg

    WinterOlympics1.jpg

  • WinterOlympics2.jpg

    WinterOlympics2.jpg

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Credits

Campaign title
Winter Olympics

Client
Louisa Fyans, head of marketing, BBC Sport & Events

Executive creative director
Damon Collins

Copywriter
Freddy Mandy

Art Director
Tim McNaughton

Planner
Ben Kay

Production Company
Studio AKA

Director
Marc Craste

Producers
Sharon Titmarsh, Studio AKA and Deborah Stewart, Red Bee

 

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