The BBC has launched a TV, radio and online campaign to build up anticipation for the Winter Olympics.
The campaign had no known sporting heroes to champion so instead put together a creative based around the games themselves.
Released: 26 January 2010
Campaign title
Winter Olympics
Client
Louisa Fyans, head of marketing, BBC Sport & Events
Executive creative director
Damon Collins
Copywriter
Freddy Mandy
Art Director
Tim McNaughton
Planner
Ben Kay
Production Company
Studio AKA
Director
Marc Craste
Producers
Sharon Titmarsh, Studio AKA and Deborah Stewart, Red Bee
Iris has marked the unveiling of its mascots for the London 2012 Games with an animation to show how the creatures were created.
The BBC is promoting its World Cup coverage with a campaign celebrating 'the rainbow nation' of South Africa, where the games are being held.
© Haymarket Media Group Ltd.
