Marie Curie 'great daffodil appeal' by DLKW

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Marie Curie Cancer Care has launched a campaign to recruit charity collectors in the run up to its annual daffodil appeal.

The campaign will run across TV, radio, print and online, and enlists the help of Marie Curie's many celebrity supporters including Stephen Fry and Jane Horrocks.

 

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Released: 26 January 2010

Credits

Project name
Great Daffodil Appeal

Client
Chris Dainty, head of PR & marketing and Fiona Andrews, head of marketing communications, Marie Curie Cancer Care

Copywriter
Steve Boswell

Art director
Simon Morris

Planner
Anna Hutson

Production Company
2am

Commercials Director
Jamie and Joel

Media agency
Maxus Global

Media planner
Hayley McRae

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