Knorr 'salty' by DDB Canada

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Knorr has launched a campaign to push the message that its products now have 25% less salt.

The TV ads feature a salt shaker character called Salty.

Video 1: Knorr Salty dating

Video 2: Knorr Salty Brace

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Released: 27 January 2010

Creative in this campaign:

Related Creative:


Campaign title
Salty dating and Salty brace

Creative Director
Andrew Simon

Art Directors
Paul Wallace and Jorgen Stovne

David Ross and Ryan Hamacher

Agency Producers
Andrew Schulze and Marie-Pierre Toure

David Hicks

Production Company
Sons and Daughters

Executive Producer
Dan Ford

Line Producer
Rob Allan

Director of Photography
Adam Marsden

Character Design
Bigshot Toyworks

Pete McAuley, AXYZ Toronto

Visual Effects
AXYZ, Toronto

VXF Producer
Irene Payne

James Andrews

Dennis Turner and Mario Marengo

Music & Sound Design
Paul Seeley


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