Nike 'red laces' by Arnold

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Nike has launched a viral campaign to promote its RED laces charity venture, raising money to help stop to spread of HIV and Aids in Africa.

Footballers Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro along with Maria Sharapova and Kobe Bryant star in the viral.

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Released: 01 February 2010

Credits

Project
Red Laces

Creative Director
Paul Shearer

Production Company
Great Guns

Director
Paul Shearer

Producer
Laura Gregory

Editor
Andy Phillips, The Chophouse

Post-Production
Rushes

Exposure
Online

 

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