Standard Life 'get a reality check' by VCCP

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Standard Life is targeting a younger audience, sponsoring the Dave TV Channel, as well as launching activity across outdoor, press and online.

The push will promote the company's active money lifeplan campaign and urges consumers to plan for the future.

Video 1: Dave sponsorship slot one

Video 2: Dave sponsorship slot two

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Released: 01 February 2010

Creative in this campaign:


Campaign name
Get a reality check

Alex Mavor

Art director
Ed Kaye

Charles Vallance, Andrew Perkins

Agency Producer
Larissa Miola

Media Agency

Media planners
Jez Groom, Pamela John and Jasmine Richards

Production Company
The Academy

Lucy Gossage

Jason Watts, Finish   

Sound Design
Ben Leeves, Grand Central


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