NHS 'alcohol effects' by VCCP

3.9 8 Votes

The NHS has launched a campaign backed by major health charities to warn drinkers of the unseen health damage caused by regularly drinking more than the NHS advises.

The £6m Government-funded campaign shows the damage to drinkers' organs.

Video 1: 'male' '

Video 2: 'female'

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Released: 01 February 2010

Creative in this campaign:

Credits

Campaign title
Alcohol Effects

Agency Producer
Kitty Hackney

Creative Director
Mark Orbine

Copywriter
John McClaughlin

Art director
Tony Hector

Planners
Cat Mathews and Michael Lee

Media Agency
MGOMD

Media planner
Emma Whitford

Production Company
Nice Shirt

Director
Sean Meehan

 

Audio post-production
750 mph

 

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