Bank of Scotland 'with you all the way' by RKCR/Y&R

1.2 2 Votes

The Bank of Scotland is launching a new visual identity to refresh the bank's traditional values.

The brand campaign aims to show consumers the bank's traditional values of relationship banking, customer empathy and expertise.

 

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Released: 02 February 2010

Credits

Campaign title
With you all the way      

Client
Catherine Kehoe, Head of brand and customer marketing

Creative Director
Damon Collins

Copywriter
Adrian Lim

Art Director
Steve Williams

Planners
Jeremy Poole and Sam Wise

Agency Producer
Tim Page

Media Company
Mediaedge:CIA

Production Company
HRA

Director
Jerry Hibbert

Producer
Greg Mills

Audio post-production
Factory Studios

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