Bank of Scotland 'with you all the way' by RKCR/Y&R

1.2 2 Votes

The Bank of Scotland is launching a new visual identity to refresh the bank's traditional values.

The brand campaign aims to show consumers the bank's traditional values of relationship banking, customer empathy and expertise.


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Released: 02 February 2010


Campaign title
With you all the way      

Catherine Kehoe, Head of brand and customer marketing

Creative Director
Damon Collins

Adrian Lim

Art Director
Steve Williams

Jeremy Poole and Sam Wise

Agency Producer
Tim Page

Media Company

Production Company

Jerry Hibbert

Greg Mills

Audio post-production
Factory Studios

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