Experian's Credit Expert has launched a TV campaign to promote protection against the risk of identity fraud.
Two versions of the TV spot show an aristocrat credit expert directing viewers to his website for advice.
Video 1: Credit expert 'ice' by The Red Brick Road
Video 2: Credit Expert 'wall' by The Red Brick Road
Released: 05 February 2010
Campaign title
The Credit Expert
Copywriter
Matt Lee
Art Director
Pete Heyes
Planner
Oli Feldwick
Media Agency
Maxus Global
Production
Station Films
Producer
Debbie Ninnis
CreditExpert, the credit monitoring service from Experian, is refocusing its marketing strategy to encourage people to take control of their information, with a comic campaign launching next week.
Tesco Mobile has launched an ad to promote its triple credit offer.
© Haymarket Media Group Ltd.