Leerdammer 'Elf' by RKCR/Y&R

2.0 3 Votes

Bel UK is aiming to position Leerdammer as an everyday cheese with the message that it is 'not as mild as you might think'.

The campaign aims to raise the profile of the cheese among UK consumers.

Share On:

Released: 04 February 2010

Credits

Campaign title
Elf

Client
Ian Greengrass, Marketing Director

Creative Director
Mark Roalfe      

Copywriter
Steve Moss                  

Art Director
Jo Finch

Planner
Jo Bamford

Agency Producer
Claudio Gorini

Media Agency
OMD

Media Planner
Nadine Lloyd

Production Company
Hungryman

Director
Steve Hudson

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Bank of Scotland 'with you all the way' by RKCR/Y&R

Bank of Scotland 'with you all the way' by RKCR/Y&R

The Bank of Scotland is launching a new visual identity to refresh the bank's traditional values.

BBC 'winter olympics' by RKCR/Y&R

BBC 'winter olympics' by RKCR/Y&R

The BBC has launched a TV, radio and online campaign to build up anticipation for the Winter Olympics.