Leerdammer 'Elf' by RKCR/Y&R

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Bel UK is aiming to position Leerdammer as an everyday cheese with the message that it is 'not as mild as you might think'.

The campaign aims to raise the profile of the cheese among UK consumers.

Released: 04 February 2010

Campaign title
Elf

Client
Ian Greengrass, Marketing Director

Creative Director
Mark Roalfe

Copywriter
Steve Moss

Art Director
Jo Finch

Planner
Jo Bamford

Agency Producer
Claudio Gorini

Media Agency
OMD

Media Planner
Nadine Lloyd

Production Company
Hungryman

Director
Steve Hudson

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