Leerdammer 'Elf' by RKCR/Y&R

2.0 3 Votes

Bel UK is aiming to position Leerdammer as an everyday cheese with the message that it is 'not as mild as you might think'.

The campaign aims to raise the profile of the cheese among UK consumers.

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Released: 04 February 2010


Campaign title

Ian Greengrass, Marketing Director

Creative Director
Mark Roalfe      

Steve Moss                  

Art Director
Jo Finch

Jo Bamford

Agency Producer
Claudio Gorini

Media Agency

Media Planner
Nadine Lloyd

Production Company

Steve Hudson


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