Following its award-winning 'house of cards' spot for Shelter, Leo Burnett London has launched a poster campaign for the housing charity.
To highlight the escalating price of housing in the UK the posters feature pictures of various household items such as washing power and a joint of beef.
Released: 11 February 2010
Client
Kay Boycott, director of policy and campaigns, Shelter
Brief
To highlight the unaffordability of housing in the UK today.
Copywriter
Graham Lakeland
Art Director
Richard Robinson, Lance Crozier
Planner
Giles Hedger
Photographer
David Gill
Designer
Lance Crozier, Monty Verdi (Joints Heads of Art)
Exposure
6-Sheet Posters
© Haymarket Media Group Ltd.
