Glue is launching an integrated campaign for The Sun to promote the newspaper's competition that gives readers the chance to win 11 pairs of tickets for the World Cup in South Africa.
The campaign incorporates a series of TV ads to be shown around football fixtures in February and March, featuring former Arsenal striker and The Sun columnist Ian Wright.
Released: 10 February 2010
Project name
Wrighty's XI
Client
Mark Nash, Marketing Manager, News International
Brief
To bolster The Sun's World Cup Credentials
Copywriter
Matt Gilbert
Art director
Dave Tolkey
Planner (creative agency)
Matt Tanter
Media agency
ilevel & Mindshare
Media planner
Annelisa Gentili, iLevel & James Crouch, Mindshare
Designer
Victor Woode
The Sun has resurrected former England manager Terry Venables singing career for a World Cup TV campaign promoting its sport coverage and columnists, including
LONDON - The Sun is encouraging its readers to make this weekend's John Smith's Grand National more exciting with the launch of a "Sweepstake Shaker" iPhone app.
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