The Sun 'Wright' by Glue London

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Glue is launching an integrated campaign for The Sun to promote the newspaper's competition that gives readers the chance to win 11 pairs of tickets for the World Cup in South Africa.

The campaign incorporates a series of TV ads to be shown around football fixtures in February and March, featuring former Arsenal striker and The Sun columnist Ian Wright.

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Released: 10 February 2010


Project name
Wrighty's XI

Mark Nash, Marketing Manager, News International

To bolster The Sun's World Cup Credentials

Matt Gilbert

Art director
Dave Tolkey

Planner (creative agency)
Matt Tanter

Media agency
ilevel & Mindshare

Media planner
Annelisa Gentili, iLevel & James Crouch, Mindshare

Victor Woode

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