French Connection 'men and women' by Fallon

3.8 5 Votes

French Connection, the fashion retailer, is returning to cinema after a six year absence in an attempt to shift perception of the brand.

The campaign will comprise two creative executions to target young, aspirational men and women separately.

The 60-second spots will be placed around films specifically aimed at either men or women. Where movies appeal to both sexes, both ads will be shown.

Share On:

Released: 11 February 2010

Creative in this campaign:

  • FCUK-P1.jpg

    FCUK-P1.jpg

  • FCuk_Page_5b.jpg

    FCuk_Page_5b.jpg

  • FCuk_Page_8.jpg

    FCuk_Page_8.jpg

  • FCuk_Page_5.jpg

    FCuk_Page_5.jpg

  • FCuk_Page_8b.jpg

    FCuk_Page_8b.jpg

  • FCuk_Page_8a.jpg

    FCuk_Page_8a.jpg

of

Related Creative:

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

French Connection

French Connection "from sketch to store" by The Full Service

French Connection 'autumn/winter 2012' by 101

French Connection 'autumn/winter 2012' by 101

French Connection is launching a print campaign in support of its latest collection for autumn/winter 2012.