French Connection 'men and women' by Fallon

3.8 5 Votes

French Connection, the fashion retailer, is returning to cinema after a six year absence in an attempt to shift perception of the brand.

The campaign will comprise two creative executions to target young, aspirational men and women separately.

The 60-second spots will be placed around films specifically aimed at either men or women. Where movies appeal to both sexes, both ads will be shown.

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Released: 11 February 2010

Creative in this campaign:

  • FCUK-P1.jpg


  • FCuk_Page_5b.jpg


  • FCuk_Page_8.jpg


  • FCuk_Page_5.jpg


  • FCuk_Page_8b.jpg


  • FCuk_Page_8a.jpg



Related Creative:

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