Puma 'hard chorus' by Droga5
Puma is offering blokes a Valentines Day apology just in case they have to forgo the lovers' celebration to watch a football match.
Hosted at www.pumahardchorus.com/ the campaign, created by Droga5, features two films, one for Italian and one for UK audiences, each of which features a group of thuggish sports fans performing a rendition of Savage Garden's 'Truly Madly Deeply'.
Video 1: UK ad
Video 2: Italian ad