Puma 'hard chorus' by Droga5

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Puma is offering blokes a Valentines Day apology just in case they have to forgo the lovers' celebration to watch a football match.

Hosted at www.pumahardchorus.com/ the campaign, created by Droga5, features two films, one for Italian and one for UK audiences, each of which features a group of thuggish sports fans performing a rendition of Savage Garden's 'Truly Madly Deeply'.

Video 1: UK ad

Video 2: Italian ad

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Released: 11 February 2010

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