Old Spice 'Smell Like a Man' by Wieden + Kennedy Portland

4.8 Avg.
Score 11 Votes

Old Spice is promoting its body wash in this new campaign from Wieden + Kennedy.

The ad features a man explaining how Old Spice can help men achieve the epitome of male perfection.

Released: 12 February 2010

Project
Smell like a man

Creative Directors
Eric Baldwin, Jason Bagley

Copywriter and Art Director
Eric Kallman and Craig Allen

Producer
Erin Goodsell

Production Company
MJZ

Director
Tom Kuntz

Editor
Carlos Arias

VFX Company
The Mill / Los Angeles

Old Spice's "believe in your smellf" campaign by Wieden & Kennedy Portland introduces Champion, the brand's newest addition to its product range.

Old Spice has launched a new campaign for its Red Zone body sprays.

Campaign - The Work