Home Office 'violence' by RKCR/Y&R

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Shane Meadows has directed the latest campaign from The Home Office, which aims to tackle abuse within teenage relationships.

The campaign, created by RKCR/Y&R and Saint@RKCR will run across TV, radio, print, outdoor and digital as well as a direct campaign pack being sent to schools.

Meadows has directed films including This is England and the Eurostar-backed Somers Town.

Video 1: Targets young men and asks them to look at their own actions

Video 2: Urges young women not to stand for abuse in their relationship

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Released: 15 February 2010

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Credits

Campaign title         
Teen abusive relationships      

Client
Jo Bray, strategic communications adviser of adult campaigns

Creative Director
Damon Collins

Copywriter
David Martin

Art Director
James Manning

Planners
Lucy Howard and Rebecca Fleming

Agency Producer
Matt Keen

Media Company
Mediacom

Production Company
Tomboy Films

Director
Shane Meadows

Editor
Richard Graham

Producer
Barnaby Spurrier

Post-production
The Mill

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