McDonalds 'new chicken burger' by Leo Burnett

3.9 5 Votes

Leo Burnett has created a TV campaign for McDonald's to launch its new chicken, bacon and onion burger.

The creative aims to promote the winning combination of the burgers three ingredients by drawing on other classic groups of three, including the three musketeers, the three blind mice and the three bears.

 

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Released: 15 February 2010

Credits

Campaign title
The new chicken, bacon and onion burger

Copywriters
Trevor Webb and Sarah Clift

Art directors
Trevor Webb and Sarah Clift

Creative agency planner
Rebecca Harris

Media agency
OMD

Media agency planner
Victoria Fraser

Production company
Outsider

Director
James Rouse

Editor
Neil Smith, Work

Audio post-production
Wave

 

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