Auto Trader 'whatever you're looking for' by HMDG

2.7 3 Votes

The latest ad from Auto Trader aims to promote the range of cars available to users on its website.

The ad is animated and highlights popular searches from 'family car' to smaller models.

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Released: 15 February 2010

Credits

Campaign title
Whatever you're looking for

Client
Matt Thompson, group marketing director, Trader Media Group

Copywriter
Anna Sweet

Planner
Jamie Inman

Media agency
Carat

Media planner
Sarah Marriott

Production company
1stAveMachine

Post-production
Framestore

Audio post-production
Grand Central

 

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