Visa Europe 'football evolution' by Saatchi & Saatchi London

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Visa has launched a campaign to celebrate its sponsorship of the FIFA World Cup.

The campaign uses Visa's 'life flows better' strapline and sees an unfit man racing his way to football stardom.

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Released: 15 February 2010

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Credits

Campaign title
Football Evolution

Client
Mariano Dima, EVP marketing and products, Visa Europe

Copywriter
Xander Smith

Art Director
Jonathan Santana

Agency Producer
Rebecca Williams

Production Company
Gorgeous

Production Company Producer
Rupert Smythe

Director
Chris Palmer

Planner
Martin Smith

Media Agency
Mediaedge:CIA

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