Jordans 'binoculars' by VCCP

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VCCP has created a new TV campaign for Jordans Muesli highlighting its natural ingredients.

Bill Oddie narrates the animated film as the cereals ingredients are brought to life as if they were birds in a nature documentary.

 

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Released: 16 February 2010

Credits

Campaign title
Binoculars

Copywriter
Ken Taylor, Matt Fitch

Art director
Gavin MacDonald, Mark Lewis

Agency Producer
Vanessa Butcher

Media Agency
Zenith Optimedia

Production Company
Not to Scale

Post-production company
National Television        

Audio post-production
Grand Central

Online post-production
Rushes

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