Jordans 'binoculars' by VCCP

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VCCP has created a new TV campaign for Jordans Muesli highlighting its natural ingredients.

Bill Oddie narrates the animated film as the cereals ingredients are brought to life as if they were birds in a nature documentary.


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Released: 16 February 2010


Campaign title

Ken Taylor, Matt Fitch

Art director
Gavin MacDonald, Mark Lewis

Agency Producer
Vanessa Butcher

Media Agency
Zenith Optimedia

Production Company
Not to Scale

Post-production company
National Television        

Audio post-production
Grand Central

Online post-production

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