Mastercard 'Brit awards' by McCann Erickson London

3.8 3 Votes

The Pet Shop Boys were the stars of idents for this year's Brit awards created for sponsor Mastercard by McCann London.

A ‘priceless' gig was organised for the winner of a Mastercard competition to have a Brit winner from the past 30 years perform in their living room. The gig was filmed and clips shown around ad breaks during the awards show.

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Released: 17 February 2010

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Credits

Campaign title
Brits idents

Client
Ben Rhodes, VP for Marketing UK and Ireland

Copy Writer
Matt Crabtree

Art Director
Simon Hepton

Media Agency
Universal McCann

Director
Mat Kirkby

Production Company
RSA Films

Special FX
Chrome

 

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