Mastercard 'Brit awards' by McCann Erickson London

3.8 3 Votes

The Pet Shop Boys were the stars of idents for this year's Brit awards created for sponsor Mastercard by McCann London.

A ‘priceless' gig was organised for the winner of a Mastercard competition to have a Brit winner from the past 30 years perform in their living room. The gig was filmed and clips shown around ad breaks during the awards show.

Share On:

Released: 17 February 2010

Creative in this campaign:

Related Creative:


Campaign title
Brits idents

Ben Rhodes, VP for Marketing UK and Ireland

Copy Writer
Matt Crabtree

Art Director
Simon Hepton

Media Agency
Universal McCann

Mat Kirkby

Production Company
RSA Films

Special FX


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

MasterCard 'ask Buck' by R/GA

MasterCard 'ask Buck' by R/GA

MasterCard has launched a social media and online campaign featuring the former New Zealand rugby player Wayne "Buck" Shelford, as part of its World Cup sponsorship.

Mastercard 'cross border' by McCann London

Mastercard 'cross border' by McCann London

Mastercard has launched a campaign to remind holidaymakers that Mastercard is the key to moments money can't buy while on vacation.