Department of Health 'spare tyres' by M&C Saatchi

2.2 2 Votes

A new Change4Life campaign will target adults and urge them to 'loose their spare tyres' and get fitness levels back up.

TV and print ads, created by M&C Saatchi, are targeted at 45- to 65-year-olds as more than 70% of this age group can be classed as either overweight or obese. Previous work has targeted a wider audience including children.

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Released: 20 February 2010

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