Confused.com is launching an ad campaign to remind viewers that they can spend any money they save on their insurance on something more enjoyable.
The camapign has three differnt TV ads, the first shows a train announcer haunted by the guitar he could have bought if he'd saved, the second a woman who wishes she could have bought a new pair of jeans and the last a tennis racket.
Released: 17 February 2010
Campaign title
Jeans, Guitar & Tennis
Client
Tom Bennett, marketing director, Confused.com
Copywriters
Ian Heartfield
Art directors
Matt Doman
Planner
David Bain
TV producer
Natasha Elster
Media agency
PHD
Director
Harold Einstein
Production company
Station Films
Post-production
The Mill
Audio post-production
Wave
Confused.com is reviewing its £23 million advertising arrangements, just one month after parting company with Beattie McGuinness Bungay and bringing its creative work in-house.
Yorkshire Tea has launched the first in a new series of 'Teatime's Important' ads.
© Haymarket Media Group Ltd.