Following Pepsi's 'Max it' campaign, the brand has launched a new ad promoting Pepsi as a 'next generation drink.
The campaign was created by CLM BBDO, which is the lead agency for Pepsi's soft drinks worldwide excluding North America.
Released: 18 February 2010
Campaign title
Asteroid
Client
David Foulds, vice-president, advertising
Creative Directors
Jean-François Sacco and Gilles Ficheteberg
Creatives
Alexis Benoit and Paul Kreitmann
Director
Matthiijs van Heinjningen
Executive Producer
France Monnet
Music Producer
Fabrice Smadja
Ian Darby feels dirty after watching 20:20's new spot for Pepsi Max:
Diet Pepsi has released a new ad set on a beach featuring Sofia Vergara and David Beckham.
© Haymarket Media Group Ltd.