Nike 'human chain' by Wieden & Kennedy Portland

1.8 3 Votes

The new ad from Nike is focused on movement and athletics.

The ad shows people from all walks of life, from Maria Sharapova to a young child practicing martial arts, enjoying sport.

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Released: 18 February 2010

Credits

Campaign title
Human Chain

Creative Directors
Alberto Ponte & Jeff Williams

Copywriter
Jason Bagley

Art Director
Ryan O'Rourke

Producer
Cherie Appleby/Shannon Worley

Production Company
Smuggler

Director
Brian Beletic

 

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