New Balance 'New Balance 365' by Mother New York

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New Balance has launched 365, which is a collection of short films aiming to engage consumers 365 days a year by asking them to think about 'the balance'.

The campaign has two elements, a website which is both the hub and the creative workshop for all activity and an iPhone app which brings the experience of New Balance 365 to life in the form of a daily alarm clock.

 

 

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Released: 23 February 2010

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Credits

Campaign title
New Balance 365

Art Directors
Jed Grossman and Mark Aver

Copywriter
Eugene Fuller

Creative Technologist
Rey Peralta

Designer
Derrick Lee

Strategist
Ben Parker

Agency Producer
Mike Aaron

Editor
Todd Thoenig

Production Company
Little Minx

iPhone App Developer
Teenage Engineering

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