Drench 'Mr Memory' by CHI & Partners

3.4 8 Votes

A clever pet goldfish called Mr Memory is the star of a new TV ad and digital campaign for Britvic's water brand Drench.

The ad, which is part of a £5.5m integrated campaign created by CHI & Partners, sees the goldfish successfully navigate its way through a watery assault course, thanks to frequently top ups of Drench.

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Released: 24 February 2010

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Credits

Campaign title
Mr Memory

Client
Sarah Dossett, Drench senior brand manager, Britvic

Director
Ulf Johansson

Producer
Philippa Smith

Production Company
Smith & Jones

Editor
John Smith at The Whitehouse

Creatives
Micky Tudor, Wayne Robinson and Matt Collier

Creative director
Ewan Paterson

Producers
Kate Hardwick and Josh Sanders

 

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