Ikea 'Kitchen Squad' by Beattie McGuinness Bungay

4.2 5 Votes

Ikea is to run a trio of ads across consecutive ad breaks on Channel 4 showing its Kitchen Squad surprising people by ripping out their old kitchen and installing a new one.

The ads were created by Beattie McGuinness Bungay and feature two unsuspecting families who were nominated through local media by friends and family.

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Released: 25 February 2010

Creative in this campaign:


Campaign title
Ikea Kitchen Squad

Geraldine Stewart, external communications, Ikea UK

Creative agency               
Beattie McGuinness Bungay

Laurie Smith

Art director
Steve Robertson

Creative Director
Simon Bere

Andrew Wright

TV producer
Zoe Barlow

Media agency

Media planner
Louise Martell

Ben Caron

Production company
Monkey Kingdom

Editing company


Audio post-production
Grand Central


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