Asics 'Running Expansions' by Amsterdam Worldwide

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Amsterdam Worldwide has launched its latest campaign for the athletics brand Asics.

The ad targets a European audience and aims to reinforce Asics as a global running shoe. The campaign features both online video and print images.

The film will first debut on Asics website before appearing on European video sharing sites such as YouTube and Vimeo.  Print ads will be published in various European sports, lifestyle and running magazines.

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Released: 25 February 2010

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Credits

Campaign title
Asics Running

Client
Max Kleene, marketing manager

Creatives
Richard Gorodecky, Andrew Watson, Moritz Grub, Regner Lotz

Planners (creative agency)
Jonathan Fletcher and Ben Jaffe

Senior producer (creative agency)
Samantha Koch

Production Company - Print
PostPanic

Director
Mischa Rozema

Executive Producers
Ania Markham and Jules Tervoort

Producer
Annejes van Liempd


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