Simple 'Kind to Skin' by RKCR/Y&R

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RKCR/Y&R is launching two ads for cosmetics brand Simple.

The first ad focuses on promoting Simple's popular facial cleansing wipes, while the second promotes a vitamin-infused day moisturizer.

The ad features British models, Brigid McGraw, Lucy Holt, and Poppy Delevigne. 

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Released: 25 February 2010


Campaign title
Kind to Skin

Alex Pike, Group Marketing Director and Tenley Soanes, Marketing Controller

Advertising agency

Creative Director
Mark Roalfe

Ben Hartman

Art Director
Neil Durber

Emily James

Board Account Director
Sally Neilson

Account Manager
Jane Redfern

Agency Producer
Katy Hampson

Production Company
Short Films

Stephen Mead

Holly Hartley


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