Simple 'Kind to Skin' by RKCR/Y&R

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RKCR/Y&R is launching two ads for cosmetics brand Simple.

The first ad focuses on promoting Simple's popular facial cleansing wipes, while the second promotes a vitamin-infused day moisturizer.

The ad features British models, Brigid McGraw, Lucy Holt, and Poppy Delevigne. 

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Released: 25 February 2010

Credits

Campaign title
Kind to Skin

Client
Alex Pike, Group Marketing Director and Tenley Soanes, Marketing Controller

Advertising agency
RKCR/Y&R

Creative Director
Mark Roalfe

Copywriter
Ben Hartman

Art Director
Neil Durber

Planner
Emily James

Board Account Director
Sally Neilson

Account Manager
Jane Redfern

Agency Producer
Katy Hampson

Production Company
Short Films

Director
Stephen Mead

Producer
Holly Hartley

Post-production
MPC

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