Sport Relief 'Mile Ready' by Red Bee Media

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Red Bee Media is behind a new campaign for Sport Relief launching in the run up to Sport Relief Mile challenge.

The ad reassures the target audience of young adults and families that no training is necessary to take part in the event and is fronted by BBC Breakfast news personalities Bill Turnbell and Sian Williams.

  Future trails will star weather presenter Jay Wynne, Claudia Winkleman, and Steve Jones.

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Released: 25 February 2010


Campaign Title
Sport Relief 'Mile Ready'

Chris Balmond and Jim de Zoete

Art Director
Chris Balmond

Creative Director
Jim de Zoete

Chris Balmond

Suzy Davis

Seamus O'Kane, The Mill

Audio post-production
James Saunders, Jungle

Director of Photography
Stephen Blackman

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