The Department for Transport has launched a new ad by Abbott Mead Vickers BBDO as part of its THINK! campaign.
This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving.
Released: 26 February 2010
Client
Fiona Seymour (Head of Marketing), Camilla Wilkinson (Team Head Adult Road Safety), and Lauren Psyk (Campaign Manager)
Copywriter
Phil Martin
Art Director
Brian Campbell
Agency Planner
Will Hodge and Andrew Phillips
Media Agency
Carat
Production Company
Thomas Thomas
Director
Kevin Thomas
Production Co. Producer
Billy Jones
Post-production Company
The Mill
Audio Post-production
Wave
The soundtrack for the Department for Transport's latest Think campaign tv ad was one of the strongest elements of the campaign according to this weeks public opinion poll.
Leo Burnett London has created a hard-hitting TV campaign for the Department of Transport to tackle the issue of driving while under the influence of drugs.
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