Department for Transport 'Named Riders' by Abbott Mead Vickers BBDO

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The Department for Transport has launched a new ad by Abbott Mead Vickers BBDO as part of its THINK! campaign.

This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving.   

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Released: 26 February 2010

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Campaign Title
Named Riders

Fiona Seymour (Head of Marketing), Camilla Wilkinson (Team Head Adult Road Safety), and Lauren Psyk (Campaign Manager)

Phil Martin

Art Director
Brian Campbell

Agency Planner
Will Hodge and Andrew Phillips

Media Agency

Media Planner
Dayna Slate and Mark Hughes

Production Company
Thomas Thomas

Kevin Thomas

Production Co. Producer
Billy Jones

Post-production Company
The Mill

Audio Post-production

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