McCann Erickson London has launched its latest campaign for Premier Foods brand Mr Kipling, introducing a Mrs Kipling character to promote its Oatibakes product.
The ad shows Mrs Kipling recalling how she inspired Mr Kipling to devise the Oatibake.
Released: 01 March 2010
Campaign Title
Mrs. Kipling
Client
Matt Hunt, Head of Marketing, Premier Foods
Creative Directors
Brian Fraser and Simon Learman
Copywriter
Clive Yaxley
Art Director
Jerry Gallaher
Planner
Stephen Meade
Media Agency
Starcom
Media Planner
Anushia Johnson
Production Company
Rogue
Director/Photographer
Craig Cash
Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee.
© Haymarket Media Group Ltd.
