Mr Kipling 'Mrs Kipling' by McCann Erickson London

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McCann Erickson London has launched its latest campaign for Premier Foods brand Mr Kipling, introducing a Mrs Kipling character to promote its Oatibakes product.

The ad shows Mrs Kipling recalling how she inspired Mr Kipling to devise the Oatibake.

 

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Released: 01 March 2010

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Credits

Campaign Title
Mrs. Kipling

Client
Matt Hunt, Head of Marketing, Premier Foods

Creative Directors
Brian Fraser and Simon Learman

Copywriter
Clive Yaxley

Art Director
Jerry Gallaher

Planner
Stephen Meade

Media Agency
Starcom

Media Planner
Anushia Johnson

Production Company
Rogue

Director/Photographer
Craig Cash

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