Mr Kipling 'Mrs Kipling' by McCann Erickson London

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McCann Erickson London has launched its latest campaign for Premier Foods brand Mr Kipling, introducing a Mrs Kipling character to promote its Oatibakes product.

The ad shows Mrs Kipling recalling how she inspired Mr Kipling to devise the Oatibake.


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Released: 01 March 2010

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Campaign Title
Mrs. Kipling

Matt Hunt, Head of Marketing, Premier Foods

Creative Directors
Brian Fraser and Simon Learman

Clive Yaxley

Art Director
Jerry Gallaher

Stephen Meade

Media Agency

Media Planner
Anushia Johnson

Production Company

Craig Cash

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