Aviva 'Free Love' AMV BBDO

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Aviva's latest campaign from AMV BBDO once again features Paul Whitehouse, prompting the most hardened deal-seekers to get a quote from Aviva.

In this campaign the deal-seeker is a hippy.  Jim is a free spirit and enjoys travelling the country and going to festivals. The only trouble is, it all costs a lot more now than it did back in the day, when everything was free.


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Released: 02 March 2010

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Campaign title
Free Love

Dave Buchanan

Art Director
Mike Hannett

Agency Planner
Louise Nolder

Media Agency

Media Planner
Anita Wilkins

Production Company

Declan Lowney

Production Co. Producer
Simon Monhemius

Post-production Company
Prime Focus

Audio Post-production


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