Carsa 'Laptop Promotion' by Y&R Peru

3.5 2 Votes

Y&R Peru has devised a new campaign for Carsa advertising its laptop promotion.

The campaign is composed of four videos that show a fruit seller, a maid, a security guard, and a cashier holding their new laptops.  The message is that Carsa makes laptops so affordable through credit that we can all own one.

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Released: 04 March 2010

Creative in this campaign:

Credits

Campaign title
Laptop promotion

Account Director/Planner
Eduardo Grisolle

Executive Creative Director
Flavio Pantigoso

Head of Art
Christian Sanchez

Copywriter
Flavio Pantigoso and Daniel De Leon

Art Director
Hiroshi Sagawa

Agency Producer
Patricia de la Cuba

Assistant Producer
Michel Motte

Director
Jorge Pablo Quiroz

Assistant Director
Jose Carlos Garcia

Editor
Cristina Patino

Executive Producer
Paola Pastrana

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